Aside from his multiple infidelities, prodigious drinking and having the personality of a mud wall, what finally caused Betty Draper to separate from Don Draper, her husband and the protagonist of the wildly popular series ?Mad Men,? was a clutch of Heineken beer. As Don Draper knew she would, Betty purchased the beer for their home: He had infuriatingly pigeonholed her as the typical upwardly mobile housewife of the early 1960s. The American Dream, it turns out, is about 5 percent alcohol.
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